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Times have certainly changed since US President Jimmy Carter declared the first Sunday after Labor Day as National Grandparents Day in 1978.
The role of grandparents
In 1900, over 60 percent of older adults lived with children – usually their grandchildren; by 1962, 25 percent did; and by 1975 only 14 percent.
Thanks to the leaps and bounds that have been made in healthcare and science, people are living longer and in better health. They are retiring later in life, holding down full-time jobs that they find fulfilling. Once they do retire, their ambitions for their “golden years” are about retaining their independence, being physically active and enjoying their leisure time for as long as possible – not raising their grandchildren as was the norm in days gone by.
Life is not only hectic for the young, but for every generation: grandparents simply don’t have time to take on traditional babysitting roles while their own children work. But, while they may no longer be taking an active role in the functioning of the family as a whole, or in the physical growth and development of their grandchildren, they still have an important role to play in passing down knowledge and experience. The nature of grandparent-grandchild relationship has also evolved: rather than demanding obedience and respect, grandparents are affectionate and indulgent; rather than being authoritarian and keeping a distance, they become friendly, approachable sounding boards. Even, as often happens today, families are geographically separated by hundreds or thousands of miles, grandparents can stay in touch with their grandkids via social networking, keeping them close even when far apart.
Today’s healthier, more active grandparents have changed the way we perceive aging. 80 is the last generation’s 60, 60 is the new 40, and so on. However, one thing that hasn’t change is the way time takes its toll on the skin – and fine lines and wrinkles cannot be avoided forever. Again, thanks to modern technology, today you can also look younger. We’re not talking about opting for invasive skin treatments, like Botox or facelifts, but about opting for Sensilift™ – a handheld device developed by medical esthetics experts at Sensica. Sensilift™ perfectly suits the busy lifestyle – and budget – of older women. Designed for use from home, the device saves on time-consuming, costly repeat visits to clinics. It effectively reduces wrinkles and fine lines, whilst firming up the skin and improving its texture and appearance. It is non-invasive, safe, and has the technical abilities of salon treatments. No risk; no surgery!
Sensilift™ is a gift that any grandmother would love. But, why wait? You’re a new generation grandma – you deserve to look great and to treat yourself!
In another Sensica breakthrough, you can now get real-time feedback about your treatment. Yes, real-time! That means you get feedback as you do the treatment, even when you’re doing it on your own at home, you’re not alone. We’re right there with you, guiding your hand, making sure you’re doing it right and ensuring you get the very best results.
Our world-first app will leave you in no doubt as to whether a treatment is working, right in the moment, without having to wait. You’ll find out how to perfect your technique, how long to carry on and even what settings to use, so you can optimize results with every movement during every treatment.
Still not feeling 100% confident? That’s absolutely fine!
Just contact one of our aestheticians for personal advice and guidance.
We mean we want to get to know you. We want to be in touch. That’s why we’re the first company to offer a live, human, online support service.
Set up a meeting with one of our aestheticians and get personalized tips, advice and help on any beauty related matter. Remember the meeting is a video session, so personalized really means personalized – your skin, your challenges.
If you’ve just purchased a new Sensica device*, register your device and we’ll be happy to send you coupons for two free video sessions!
*Coupons available only for Sensilift, Sensifirm or Sensilight PRO Devices.